market research
English meaning: Market research
Definition
The activity of collecting information about what customers want and how a market behaves.
Example
“Market research showed that younger buyers preferred bright colors, so the design was changed.”
Another example: “Before launching the drink, the company did months of market research with focus groups.”
Usage — When, Where & How
A common business term (a compound), treated as uncountable, for collecting information about customers and markets. Distinct from general 'research'. Frequent attributive use: 'market research firm', 'market research survey'.
Etymology & Origin
English — Origin & History
A compound of 'market' and 'research', a 20th-century business term.
Synonyms
- consumer research
- market analysis
- market study
Related Words
Common Collocations
- conduct market research
- market research firm
- market research survey
- extensive market research
- market research data
- do market research
Word Forms
market research (n, uncountable); market researcher (n)
Word Tools
Literary Heritage
“To thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man.”
/To thine own self be true/
“Be honest with yourself — and as naturally as night follows day, you will be unable to be false to others.”
“I'm nobody! Who are you? Are you nobody, too?”
/I'm nobody! Who are you?/
“I am nobody — and that quiet anonymity is more honest than the noise of public fame.”
Images
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Language information
- Language
- English
- English
- Script
- Latin
- Family
- Indo-European
- Speakers
- 1.5B