Category: GeneralPart of speech: nounDifficulty: Common

logo

/logo/Roman
US/ˈɫoʊɡoʊ/
UK/lˈəʊɡəʊ/

English meaning: Logo

Definition

A visual symbol or emblem that acts as a trademark or a means of identification of a company or organization.

Example

“The new logo featured a stylized blue wave.”

Another example: “You'll find the company logo printed on the back of every product.”

Usage — When, Where & How

A neutral noun, common in business and design, for a graphic symbol identifying a company or brand. Frequent in marketing contexts ('company logo', 'brand logo'). An informal shortening of 'logotype'.

Etymology & Origin

English — Origin & History

A 20th-century shortening of 'logotype', from Greek 'logos' ('word') + 'typos' ('impression, type').

Synonyms

Related Words

  • logos
  • typeface
  • stylized
  • lettering
  • branding
  • font
  • slogan
  • livery
  • emblem
  • mascot

Common Collocations

  • company logo
  • brand logo
  • logo design
  • redesign the logo
  • corporate logo

Word Forms

logo (n); logos (pl)

Word Tools

2 syllables

Literary Heritage

“To thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man.”

/To thine own self be true/

“Be honest with yourself — and as naturally as night follows day, you will be unable to be false to others.”

William Shakespeare · Playwright & Poet · 1564–1616

Hamlet, Act II

Hamlet, II.i — Polonius's parting words to Laertes; the most quoted line in Shakespeare

“I'm nobody! Who are you? Are you nobody, too?”

/I'm nobody! Who are you?/

“I am nobody — and that quiet anonymity is more honest than the noise of public fame.”

Emily Dickinson · Poet · 1830–1886

Poems

Poem 288 — Dickinson's subversive celebration of solitude over social recognition

Images

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Language information

Language
English
English
Script
Latin
Family
Indo-European
Speakers
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