disrupt (/dɪsˈrʌpt/)
verb · Advanced · Work & Business
🔊 /dɪsˈrʌpt/
Meaning
Meaning: to radically change
To disrupt is to interrupt or radically change the normal way something works. In business talks it describes new ideas that overturn an industry.
Examples
🗣 Streaming services disrupted the entire music industry.
Etymology
From Latin ‘disrumpere’, meaning to break apart.
How & Where It’s Used
A buzzword in startup and innovation talks for overturning the status quo.
Tags: innovation, change