Section: HR & People · RecruitmentDifficulty: Medium
Employer Branding
USUK
A company's reputation as an employer and its value proposition to candidates.
Also: EB · talent brand
Definition
Employer branding refers to an organization's reputation and image as a place to work, shaped by its culture, values, employee experience, and public presence. A strong employer brand helps attract top talent, reduce recruitment costs, and improve employee retention. It is communicated through channels such as career pages, social media, Glassdoor reviews, and employee testimonials.
Example
“After being featured in the 'Great Place to Work' list, the company saw a 40% increase in job application volumes, demonstrating the power of employer branding.”
Synonyms
- employer reputation
- talent brand
- workplace brand
- employer image
Images
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Related Terms
- Employee Value Proposition
- Talent Acquisition
- Organizational Culture
- Recruitment Marketing